HelloFresh

(Senior) Influencer Account Manager (m/f/x)

Berlin

At HelloFresh, our mission is to change the way people eat - forever. From our 2011 founding in Europe’s vibrant tech hub Berlin, we’ve become the global market leader in the meal kit sector and inspire millions of energised home cooks across the globe every week.

We offer our meal kit boxes full of exciting recipes and thoughtfully sourced, fresh ingredients in more than 12 countries, operating from offices in Berlin, New York City, Sydney, Toronto, London, Amsterdam and Copenhagen and shipped out more than 250 Million meals in 2019. Our more than 5,000 employees are the heart and soul of our highly international, fast-paced, and dynamic environment where innovation and smart, fast action is encouraged. 

We want you to join us and help take HelloFresh to the next level - as a company in its growth phase this is a great time to join. Career and development opportunities are endless. We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us

About the job

Together with our local markets, you will manage the global Influencer Marketing Program for HelloFresh. We are working with different influencers including high profile celebrities in multiple countries. You will be an important part of the Content Growth team, collaborating with peers who are experts in their respective workstreams. 

You will…

  • Be the go-to thought leader on all things influencer and head up the influencer marketing strategy for HelloFresh
  • Refine and progress our POV on influencer marketing
  • Coach, develop, manage, and consult with an international team in a growing number of countries that focus on micro, mid, and larger celebrity partnerships
  • Identify and build relationships with key influencers and work to streamline the contract negotiation processes
  • Work cross-functionally as an internal consultant to develop, recommend, and execute marketing campaigns across a variety of paid and organic channels by collaborating with key business stakeholders and external influencers.
  • Work closely with the measurement team to develop a proprietary measurement for influencer programs, define brand partnership and business development projects that will lead the business to achieve our growth goals
  • Be an active part of the Content Growth team, working to represent and advocate on behalf of local partners.  Work with other senior members of the marketing team to define the role media plays in building a first-class e-food brand

Who we’re looking for

  • A marketing strategist who can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets
  • Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required
  • Minimum of 3-6 years of professional experience with real and consistent results
  • Outstanding organizational skills, project management skills, and a keen ability to multitask and prioritize
  • A collaborative partner with a can-do, positive attitude that is solution-focused
  • Proven background in eCommerce and/or subscription business models is a plus Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
  • A track record in influencer campaign strategies and execution
  • In-depth knowledge of social media, both paid and organic, and influencer marketing with relevant tactical experience
  • Proficient in Microsoft Office, Google platforms, Tableau, Third Party Analytics, and Social Media platform knowledge is preferred
  • Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required
  • English Fluent - Day-to-day work in the office is in English, no German required

What We Offer

  • The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
  • A vibrant, international environment
  • A guaranteed steep learning curve & boost for your career
  • Competitive compensation
  • Sabbatical policy
  • Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, discount on the HelloFreshGO vending machines, free German classes, Geek Friday, discounts for our neighboring Fitness Studio & Urban Sports Club, annual budget for training and development initiatives, weekly Yoga Classes, Summer & Winter Party)

Are you up for a challenge?

Please submit your complete application below, including your earliest starting date. 

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